Kayali, meaning “my imagination” in Arabic, is a luxury fragrance brand founded in 2018 by Mona Kattan and her sister Huda Kattan under the Huda Beauty umbrella. The brand quickly gained recognition for its unique approach to scent layering, high-quality ingredients, and sophisticated packaging.https://thekayali.shop/
Brand Concept and Signature Style
Kayali is known for its gourmand and oriental-inspired fragrances, designed to be layered together to create a unique, personalized scent. Mona Kattan, a self-proclaimed fragrance enthusiast, crafted the brand to offer a luxurious and multi-dimensional olfactory experience. Some of Kayaliβs most popular fragrances include:
Vanilla | 28 β A warm, sweet, and sensual scent.
DΓ©jΓ Vu White Flower | 57 β A floral, elegant blend.
Musk | 12 β A soft and airy musk-based fragrance.
Each perfume bottle is inspired by Middle Eastern luxury, featuring gemstone-like designs and calligraphy details to reflect the region’s rich fragrance heritage.
Recent Developments: Kayali Becomes Independent
Originally part of Huda Beauty, Kayali has recently spun off into a standalone fragrance company. In 2025, Mona Kattan partnered with private equity firm General Atlantic to acquire full ownership of Kayali. This move allows the brand to expand independently while continuing its mission of bringing innovative scent layering and luxury perfumery to the global marketβ
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Future of Kayali
With Mona Kattan as the CEO, Kayali aims to push boundaries in the fragrance industry, expand its product offerings, and reach new international markets. The brandβs social media-driven marketing strategy, combined with its strong storytelling and high-quality perfumes, has positioned it as a major player in the luxury fragrance sectorβ
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